BUILT BY KAREN
The Impact Narrative Package
Shape the story. Build the platform. Inspire your audience.
The package includes 15 hours of 1:1 thought partnership that takes you from idea → written story → stage selection → online branding to match. Ultimately I want to help you in whatever way we discover you need most to bring this story to the world.
Core Objective
Clarify the story you’re meant to tell
Craft it with power and credibility
Position it for mass impact across conferences, TEDx, and influential platforms
Build a credible online presence to unlock opportunities
Phase 1: Story Excavation: 3 - 4 Hours
We work on:
  • Excavating key moments and inflection points
  • Identifying the problem you names for women in the workforce
  • Clarifying who the story is for and what it gives them
  • Defining the change you wants to spark
Outcomes:
  • Core impact narrative (1–2 pages)
  • Central message abstract
  • Emotional and intellectual arc
Phase 2: Platform and Placement Strategy - 2 - 3 hours
Putting the story in the right rooms.
We work on:
  • Mapping the women's leadership ecosystem
  • Matching your story to the right stages
  • Guidance on applications and pitches
  • Refining story-first speaker positioning
Outcomes:
  • Platform strategy map
  • Speaker bio and talk description
  • Pitch language for organizers
Phase 3: Signature Talk and Written Story - 5 hours
Turning lived experience into a story that travels.
We work on:
  • Structuring a signature talk for keynotes, TEDx or other formats we identify as targets
  • Calibrating language to feel strong, credible, and human
  • Grounding the story in insight and action
Outcomes:
  • Signature talk outline aligned to TEDx expectations or other
  • One long-form written piece
  • Supporting talking points
Phase 4: Credible Online Presence - 2 - 3 hours
Secondary, strategic, and intentional.
We work on:
  • Aligning online presence to the impact narrative
  • Creating consistency across LinkedIn and bio assets
  • Writing high-signal posts tied to the story
Outcomes:
  • Refined LinkedIn narrative
  • Five to seven story-aligned posts
  • Personal narrative guidelines

Outcome A clear and powerful story, a signature talk for focused stages, a platform strategy for real impact, and a credible online presence that supports the mission.